We create social media marketing programs that creates consumer bond and understanding. Linking you with your consumers on social media is our number one priority. No matter what your social media marketing necessities are, we'll help you operate your brand's message on social media and get results. Whether you're looking for a complete social media program including Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, and Snapchat, or a combination of the above. With our social media strategy, content management, and advertising services we will help your brand achieve its business goals.
SOCIAL MEDIA MARKETING
Social media is hands down the most effective marketing channel to build your brand. Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. Social media is the only marketing platform that allows brands to have direct conversations with consumers in real time. Your consumers are using social media on a daily basis. Ensuring that your product is the first choice for consumers is a key reason why social media marketing is so important to your brand. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
SOCIAL MEDIA STRATEGY
The key ingredient for doing social media marketing well is having a strategy. Without a strategy, you might be posting on social media platforms for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it’ll be hard to achieve results on social media.
It’s interesting to note that a social media marketing strategy and a social media marketing plan have a lot of crossovers. You can think of it this way:
A strategy is where you’re headed. A plan is how you’ll get there.
One of the simplest ways to create your social media marketing strategy is to ask yourself the 5Ws:
- Why do you want to be on social media?
- Who is your target audience?
- What are you going to share?
- Where are you going to share?
- When are you going to share?
SOCIAL MEDIA CONTENT
When you see this question, you might be thinking about the types of content to share. For example, do you want to share videos or images?
But hold on for a second!
We’re talking about your social media marketing strategy here so let’s take a step back and think on a higher level. Brands need compelling social media content to improve their products and differentiate from competitors. Instead of the types of content to share, “theme” might be a better word. Having a handful of themes is perfectly fine as it gives you the space to share a range of content to keep your audience engaged without being seemingly unfocused.
SOCIAL MEDIA MANAGEMENT
The next step is to determine where you are going to share your content. In other words, which social media platforms does your brand want to be on?
Before we go any further, remember that your brand doesn’t have to be on every social media platforms. Being on fewer platforms gives you a better focus and more time to create better content.
That being said, it’ll be wise to at least have a complete profile on the Big Four — Facebook, Instagram, Twitter, and LinkedIn — as they would often show up on the first page of Google search results when people search for your brand.
Let us transform your brand with geniune social media connections.
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